Experience yields quick results. For over thirty years I have been working in communications, marketing and management, carrying out assignments both for government agencies and businesses, both in The Netherlands and abroad . As I want to put my experience to good use by helping those in less fortunate circumstances, I focus on small and medium-sized enterprises specifically in emerging and developing countries. Also, I provide consultancy services to government agencies and NGOs involved in promoting better conditions in business and personal life.

"Experience yields quick results," said the Russian carpenter when I admiringly watched how he put a garden house together in one afternoon.

  1. My specialty is finding short-term practical solutions to marketing, communication and business challenges.

  2. My track record and my proficiency in several world languages have proven to be advantageous in running international projects.

  3. My advice is tailor-made and respects the style and culture of the organization. In addition to consultancy, I offer workshops and coaching in communication and marketing skills.

  4. Point of departure is the self-analysis of the organization asking for assistance. They present their view of the problem and make suggestions for a solution themselves. I then use my experience to find the problem that lies beneath. We work on this together.

  5. Finally, I present my solutions contained in a compact plan of action with a time line. In some cases this action plan can be available after a fortnight visit.

I am a member of an international network of senior marketing and communication experts who offer assistance to government institutions, NGOs and businesses in developing and emerging countries.

Advice, coaching and workshops

Not only can I give you advice from which your company may benefit, I can implement that advice in practical workshops for the organisation, or individual coaching on the following subjects:

Business plans, Marketing, Marketing plans, Online marketing, Management of sales, Market research, Export marketing, International business culture, Corporate communications, Corporate social responsibility, Government communications, Improvement of services, Interactive policy making, One stop information centers, Content management, Media relations, Free publicity, Story telling, Television interviews, Presentation skills, Organizational and management consultancy.

Track record: my projects for SMEs, NGOs, governments

Algeria: service by Chambers of Commerce and Industry; Armenia: marketing of television channel and web site; Armenia: marketing of a network of tour operators; Bolivia: service center for exporting companies; Bolivia: business incubator for a private university; Bosnia: municipal information centres; Colombia: empowerment of a federation of traders; Czech republic: issue management; Czech-Dutch twinning of hospitals; Croatia: government spokespersons; Ecuador: positioning an association of entrepreneurs; Georgia: business plan for a PR firm; Georgia: business consultancy for a children's television channel; Guatemala: assistance for a media company; Hungary: social inclusion; Hungary: teaching university students of PR; Indonesia (Bali): capacity building of an association of entrepreneurs; Indonesia (Bali): marketing for a design studio; Indonesia (Java): capacity building of an association of entrepreneurs; Iran: mediation in a local community; Japan-Holland: town twinning; Kazakhstan: translate and communicate; Lithuania: training of government officials; Lithuania: country promotion; Macedonia: communication of an independent testing organization; Moldova: communication for the national cadastre; Moldova: policy making with NGOs; Nepal: promotion of professional educational consultancy; Poland: building national information service; Romania: governmental anti-racism campaign; Russia: info centers for Siberian citizens; Russia: commercial advice to a PR and advertising firm; Slovenia: EU communication; South Africa: export marketing; Thailand: professional advertising; The Caribbean: capacity building; Turkey: campaigning against discrimination; Turkey: promoting flexible work; Turkey: promoting gender equality; Ukraine: municipal service centers; Vietnam: online marketing for a producer of wooden walls (home decoration); Vietnam: marketing for a certification body; Vietnam: marketing for a rope and twine producer

Donors and clients

Council of Europe; UNFPA; World bank; Dutch Association of Municipalities; Dutch Ministry of Foreign Affairs; Dutch Ministry of the Interior and Kingdom Affairs; Dutch Ministry of Social Affairs and Employment; Foreign ministries; PUM Netherlands Senior Experts; Private companies

Louis Smit

The Netherlands